Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't. When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.

Community is taking center stage at organizations across all industries. With traditional marketing techniques reaching a saturation point and more of our lives taking place online, companies are rightly turning to community now more than ever. But while community builders rejoice at the progress being made, we must ensure that companies understand this isn't just a trending marketing technique. Community-Led companies are the future.

Community may look different for every company, but the core set of underlying principles remain the same. Together we pledge to help build companies where:

01

Community has its own team, and is not treated as a bolt-on to sales, marketing, support, or any other department.

02

The community and the community builders are properly valued and empowered.

03

The community receives value from the company, and the company in turn receives value from the community and its members.

04

The company focuses on building deep relationships with members and enabling members to connect with each other.

We will be Community-Led, and we will provide the data, evidence-based case studies, and resources to help guide the next generation of Community-Led companies.