What does it mean to be Community-Led?
Being Community-Led means more than just having a community. Some sort of extended text here outlining the before/now concepts below that are part of being Community-Led. It’s tangible and intangible - it’s a thread that runs through your entire organization when done right.
Before
After
Broadcasting
Companies talk at people via traditional, one-to-many channels.
Connecting
Companies focus on building many-to-many relationships.
Undervalued
Community is treated as an afterthought, without staff or resources.
Empowered
Community teams have the resources they need to succeed.
Siloed
Community is siloed, without the ability to impact the entire organization.
Cross-Functional
Community is a core thread that runs through the entire organization.
Transactional
The sole purpose is to drive leads and other value for the company.
Symbiotic
Community provides value for both the company and members.